01
Marketing research
02
Benchmarking analysis
03
Launching the product and its further positioning
04
Brand-management
05
Customer-oriented company
06
Customer research
Approximate results of the project "Customer-oriented company"
Main goal
Creation of a customer-centered company, where the customer is an integrated part of the business, which allows getting a strategic advantage and positive financial dynamics
Results
- The company is actively engaged in creating, developing and maintaining relationships with its customers, which has a positive impact on sales volume
- Effective communication channels are in operation, through which the customers learn information about the company's products, and the company receives feedback on the degree of customer satisfaction, suggestions for improving the work
- The idea of customer centricity is supported and implemented by all employees of the company
- Top management sets a clear example of customer orientation
- The company uses appropriate indices to measure the level of customer centricity and of the use of customer recommendations to improve its performance
